Honda Brand Book
While working for Honda's longtime agency of record, RPA, we put together a brand book for the automaker. The book serves all employees as a guide and a tool. The ultimate goal being to acquaint new employees with the brand and to help keep Honda grounded; ensuring a united and clear voice accross all channels. The book includes illustrations, inspirational and aspirational words, as well as a look back to where the legendary company got it's start.